From Crop to Consumption

Bar-perfect cocktails at home made easy with launch of Twistails

Bacardi, the world’s largest privately-held spirits company, has announced the launch of Twistails cocktail pods, an innovative solution to make bar-perfect cocktails every time, transforming the at-home drinking experience and giving cocktail lovers the ability to play the role of professional bartender.

Twistails is designed to create cocktails from the comfort of people’s home. Users simply add water and ice to the Twistails shaker, attach the strainer, a cocktail pod of choice and twist, so no appliances are needed.

Twistails is launching with three classic Bacardi rum cocktails featuring the signature rum Carta Blanca: Bacardi Mojito, Bacardi Strawberry Daiquiri and Bacardi Rum Punch.

The cocktail pods use an innovative dual chamber which delivers a fresh cocktail experience. The pods are filled with Bacardi rum and natural flavours so users can enjoy bar-perfect cocktails for countless occasions, from get-togethers at home to garden parties, BBQs, or picnics. Both the cocktail pods and the packaging are recyclable.

“With more and more people seeking convenience and home entertainment solutions, we asked ourselves how Bacardi could use its expertise as one of the world’s top spirits companies to create a product that would address this gap; and this is how Twistails was born,” said Ankush Manchanda, Digital and Ecommerce Director for Bacardi.

“With the launch of Twistails we wanted to provide a solution that will show people you don’t need an elaborate set-up or countless ingredients to produce bar-quality cocktails at home. It can be as easy as a twist and a shake!”

The cocktail pods range from 38.1% to 43.7% alcohol by volume depending on the cocktail. Each pack contains six 50ml pods each. The finished cocktails range from 9.5% to 10.9% alcohol by volume.