From Crop to Consumption

Morrisons launch luxury Christmas food box to feed family of four

Morrisons has announced it will be offering customers the UK’s easiest-to-buy Christmas dinner.

Customers won’t need to beat the queues, select their items or even book a delivery slot. Instead, with a touch of a button, customers will be able to order a Christmas Dinner Box online and it will be delivered direct to their door just in time for the big day.

With many families across the country self-isolating or avoiding supermarkets, Morrisons is launching the one stop shop 16-piece Christmas Dinner Box to take the stress out of festive food shopping.

The dinner contains festive favourites such as Turkey and all the trimmings, a cheese board and crackers, deep-filled mince pies and a festive yule log.

Priced at £50 including delivery, the Morrisons Christmas Dinner Box will go on presale on the 13th October and will be delivered to customers’ doorsteps on the 22nd and 23rd December. It will arrive in a specially developed box so that items remain cold and fresh until they reach customers’ fridge.

Aidan Buckley, Food to Order Director at Morrisons said: “We want to take the stress out of Christmas food shopping and give customers the ultimate hassle-free Christmas dinner to enjoy. In a difficult year, this is the simplest way to get your Christmas meal.”