From Crop to Consumption

Reese’s brand brings the treats with robotic Halloween door

The Reese’s brand is bringing trick or treating to fans with the Reese’s Trick- or-Treat Door, a hands-free way to get treats this Halloween.

Rain or shine, protective masks or monster masks, the Reese’s Trick-or-Treat Door provides a robotic, social-distancing option that brings Reese’s Peanut Butter Cups right to people’s doorstep this Halloween. When it rolls up to your door, simply say “trick or treat” and the Reese’s Trick-or-Treat Door dispenses king size Reese’s Peanut Butter Cups.

“This Halloween is unlike any other, so we’ve upped the ante on creativity as a result,” said Allen Dark, Reese’s Senior Brand Manager. “A robotic Reese’s dispensing door is just what the world needs right now!”

This one-of-a-kind robotic door is designed to traverse through neighbourhoods via remote control and bring candy to the doorstep. Fans will know it’s coming before it even arrives thanks to the smoke, lights and epic Halloween soundtrack that comes along with it.

Three motors power the door, directed by a remote control from up to 5,000 feet away, so no people are required nearby.

The door features a built-in Bluetooth-enabled speaker that activates once “trick or treat” is said. A king size Reese’s candy bar will appear through the mail slot from a retractable shelf.