From Crop to Consumption

Wotsits ‘giant’ new campaign breaks a Guinness World Record

The Wotsits brand has captured the attention of the nation by landing the official Guinness World Record for the ‘longest puffcorn’ in the world.

The mammoth snack, nicknamed ‘Wotzilla’, is 10.66 meters long, weighs 250 grams and is the equivalent to 164 regular Wotsits Giants in length.

Following several trials, on the day it took an eight-strong production team two hours and twenty nine minutes to make the record-breaking snack at the Walkers factory in Bursom Road, Leicester.

To hit the required length, the team used the top secret Wotsits-recipe to combine maize with water in upscaled quantities, and then passed the mixture through a patented snack extruder to form a supersized ‘collet’ – the name for a corn puff that hasn’t yet been baked.

Too large to fit into any ovens, it was then baked by hand, cooled until crisp and crunchy and seasoned with Wotsits’ secret recipe.

“When the team called me up and suggested this I couldn’t believe it – we’re always looking for ways of inventing new, innovative creations, but it’s not often you get briefed to make the world’s biggest Wotsit. This just proves that size really does matter when it comes to snacking. We’re going get it mounted and display it on the wall at the factory,” said Wayne Rowland, Commercial Change Specialist, Walkers.

Paulina Sapinska, an adjudicator from Guinness World Records, said: “We’ve seen a lot of size-inspired food entries and attempts before but never have we seen anything quite like this. It’s not every day you see six people having to hold up a single snack.”