From Crop to Consumption

Nutella expands popular Nutella & GO! line with new multigrain innovation

Nutella is introducing Nutella & GO! Multigrain, featuring the great taste of Nutella on one side, and hearty multigrain sticks with oat and blueberries on the other.

From fall road trips to back-to-school snacks, to watching Halloween movies, and everything in between, these portable packs are great to enjoy at home or on-the-go. According to the 2020 IRI Snacking Survey , 54% of consumers look for snacks that can be eaten in the car or on-the-go.

“As the leading driver of growth in the spreads category, it’s important to bring consumers new and exciting ways to enjoy Nutella,” said Todd Midura, Vice President, Marketing, Nutella North America at Ferrero. “Nutella & GO! has become a special part of so many family routines since launching in 2012, and we are thrilled to introduce a new twist on this favourite.”

Nutella & GO! Multigrain joins the growing line-up of Nutella & GO! offerings which include breadsticks and pretzels. Nutella & GO! breadsticks and pretzels are also available in limited-edition seasonal packaging for Halloween, among other holidays.

Nutella & GO! Multigrain is available in multipacks nationwide in-stores across the U.S, and online at major retailers.