From Crop to Consumption

Quorn join industry pledge to increase fibre intake across the UK

As part of the Food and Drink Federations (FDF) new ‘Action on Fibre’ campaign, Quorn have pledged to help ‘close the gap’ between fibre intakes and the dietary recommendation by making higher fibre diets more appealing, normal and easy for the population.

According to a survey commissioned by the FDF, in the UK, only 9% of adults consume the recommended amount of dietary fibre a day. This is concerning considering the significant role fibre plays in disease prevention, weight regulation and overall health.

Quorn has pledged to provide healthy vegan and vegetarian foods which support diets higher in fibre through their market-leading brands, as well as work with partners to spread awareness, resources and advocacy which support the public to consume higher fibre foods and diets as a whole.

Through internal campaigns and training, Quorn will support their colleagues to incorporate more fibre into their diets at work, and the company will continue to expand their scientific research programme to develop the evidence-base of its benefits on human health.

Sam Blunt, Commercial Operations Director, said: “As a company, we are committed to ensuring our products are always high in nutritional value. With fibre being very important to the everyday diet, we are very proud to announce this commitment to ensure our products contain fibre making it easy for families to meet their daily recommended intake.”

Quorn’s unique ingredient, mycoprotein, which features in all Quorn branded products, is naturally high in fibre, therefore Quorn’s involvement in the activity will see them do their bit to bridge the gap in UK fibre intakes to improve consumers digestive health and heart health, reduce the risk of cardiovascular disease, type 2 diabetes and colorectal cancer.