From Crop to Consumption

Waitrose & Partners launches exclusive vegan pancakes

In time for pancake day on 25th February, Waitrose & Partners has exclusively launched first-to-market, ready-made vegan pancakes from Squeaky Bean. 

With veganism at an all time high, searches for vegan pancakes in January on Waitrose.com are up a staggering 1,385% compared to January last year. The new brand has also proven very popular with online shoppers with searches for Squeaky Bean up over 90%.

Squeaky Bean Vegan Fluffy American Pancakes are made with soya and are a delicious vegan alternative to the classic stacking pancakes with a delicate light fluffy texture and a beautifully sweet finish.

Squeaky Bean Vegan Original Sweet Pancakes are made with soya and are the perfect option for those craving a crêpe, drizzle with lemon and sugar for a classic pancake day treat.

Charlotte McCarthy, Vegan Buyer at Waitrose & Partners said: “Shrove Tuesday is always a favourite with our customers and this year we wanted to make sure everyone had a ready-made delicious pancake to eat. Whether you have them swimming in maple syrup and facon or go classic with lemon juice and sugar - our vegan customers won’t be missing out on their sweet treat this February.”

Squeaky Bean pancakes are available exclusively on Waitrose.com and in shops.