Heinz celebrates 150 years of great taste
Heinz, the maker of America’s favourite ketchup and beloved BBQ condiments, is turning 150 years young and celebrating with a year’s worth of incredible acts of ketchup.
Heinz kicked off the brand’s 150th anniversary with the debut of Heinz Ketchup Caviar, delicious tasting pearls of ketchup designed to elevate any ketchup lover’s meal.
And ketchup caviar was only the beginning. The celebration will continue throughout the year with a dedicated marketing campaign featuring TV, print, in-store, digital, social, partnerships, and PR.
In 1869, Henry John Heinz founded the brand in Pittsburgh, Pennsylvania, on his quest to do “a common thing uncommonly well.” H.J. Heinz didn’t just want people to taste his products’ quality, but see it. He used transparent jars – rather than the brown opaque bottles commonly used at the time – to showcase his products’ quality and purity.
Heinz also became one of the only food manufacturers to support the Pure Food & Drug Act of 1906, which set the precedent for other companies to maintain quality and cleanliness in their factories. Delivering unparalleled quality remains at the core of the brand’s beliefs and practices.
Because of H.J. Heinz’s commitment to taste and quality, he was producing over five million bottles of Heinz Tomato Ketchup a year by 1906. The Heinz brand has upheld that steadfast commitment to quality and 150 years later, approximately 650 million bottles of Heinz Ketchup are sold per year.
Heinz continues to uphold H.J. Heinz’s legacy and commitment to quality in every product they put on your table by ensuring that the farmers who grow Heinz tomatoes, many of whom have done so for generations, are committed to the highest standard of quality. Heinz knows the ketchup on your table is only as good as the tomato it comes from.
Every Heinz tomato in every bottle of Heinz Tomato Ketchup is carefully selected for quality and colour, giving it the deliciously thick and rich taste you love.