From Crop to Consumption

Sabra the toast of the town with new breakfast options

Sabra, which successfully launched Sabra Breakfast Avocado Toast last year, has now introduced the first conveniently packaged Hummus Toast items.

“We’re excited to offer more varieties for consumers seeking delicious breakfast options,” said Liza Laibe, Director of Innovation at Sabra.

“Hummus Toast is popping up in popular eateries and all over social media as consumers add more plant-based foods to their diets. With Sabra’s Breakfast innovations, first with Avocado Toast and now Hummus Toast, we are increasing consumption occasions of refrigerated dips and spreads by fulfilling the need for plant-based, on-the-go options for busy mornings.”

All Sabra Breakfast items pair Sabra’s delicious spreads with crispy, whole grain toasts. The two new varieties, Everything Hummus Toast and Lemon Poppy Seed Hummus Toast, also include seasoning packets to mix into the hummus. Both varieties have 7g protein, 5g fibre and 13g whole grains.

In September 2018, Sabra introduced Sabra Breakfast Avocado Toast, tapping into the wildly popular Avocado Toast trend. The product pairs a delicious avocado spread made with real, Hass avocados with crispy, whole grain toasts. Sabra Breakfast Avocado Toast has 5g fibre and 13g whole grain.

Sabra Breakfast items are made without genetically modified ingredients and are certified kosher. They are available in grocery stores and supermarkets nationwide.