From Crop to Consumption

White’s Oats partners with Empire Bespoke Foods to increase UK distribution

Porridge pioneer White’s has signed a distribution agreement with Empire Bespoke Foods to supply its range of porridge oats, mueslis and granolas to retailers across Great Britain.

The partnership builds on the success of the iconic Irish food brand in GB and will further strengthen White’s trading relationships in this market at a time when healthy eating is top of consumers’ and retailers’ agendas.

Comments Mark Gowdy, White’s sales and marketing manager: “White’s is focused on developing new routes to market for our porridge oats and oat cereals and our partnership with Empire Bespoke Foods will enable us to widen our distribution to an even broader range of consumers who are increasingly seeking out products which meet their health and nutritional needs.”

Nick Thomas, sales and marketing director for Empire Bespoke Foods adds: “As a leading UK importer and distributor of speciality foods for the retail, wholesale and foodservice sectors, we are passionate about distributing specialist food products with authenticity and provenance from around the world.

“White’s has a strong heritage with equally strong health credentials, which is something retailers and consumers increasingly value. The White’s brand fits well within our portfolio of products and we look forward to strengthening our partnership through confirmed retailer listings and distribution partnerships.”

Empire Bespoke Foods has already signed a contract with Tree of Life, the UK’s largest wholesale distributor of healthy, natural and organic products, to distribute White’s full range of porridge oats, mueslis and granolas from January 2019.

White’s has been milling and producing oats for more than 175 years. Its farming partnerships with growers along with its strong milling expertise make it perfectly placed to add real value to retailers and consumers through its offer.